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Etta Loves

Etta Loves is a London based brand, founded by a Mum who noticed her baby staring intently at her black and white top.

Etta Loves muslins are not only practical, super-soft, absorbent and made from 100% bamboo muslin, but they have been designed by an early years visual expert, to ensure that they stimulate babies' visual and cognitive development at the relevant ages.

As an added bonus they look fabulously stylish, so whoever uses them will look great whether they're used for swaddling, clearing up mess or slung over the shoulder.